Brad & Heather Harris
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  Multigenerational Travel  


Multigenerational travel has become an increasingly popular vacation trend. In fact, according to the U.S. Travel Industry Association, at least five million family vacations each year span three generations, with grandparents often paying the bill. And, according to a recent study by Preferred Hotels, many multigenerational travelers are planning Milestone Vacations, more than three-quarters had planned a vacation around a life event such as a birthday (50%), anniversary (40%), family reunion (39%) and wedding (37%).

Multigenerational travelers typically plan their vacations with several ideas in mind: they usually seek adventure, personal enrichment, relaxation and the opportunity to experience new destinations while spending time with family. One of the best spots for the multigenerational traveler is Europe, specifically, the Mediterranean. Travel to places like Venice, Croatia, Santorini, Sicily, Rome and Barcelona boast enriching cultural experiences families can share together, enjoying new experiences and creating lifelong memories.

With the cruise industry’s continued expansion, innovation and identification of new ports-of-call, cruising is a terrific option for multigenerational travelers. This is an excellent way to teach children about different cultures and gives the entire family the opportunity to experience several locations in one trip, many of which are also all-inclusive, which is important for those on a budget.

When booking a multigenerational vacation, it’s important to keep in mind the cruise line and the ship’s itinerary. Hawaii, Alaska and the Caribbean tend to be a favorite among children and so are Disney Cruise Line and Royal Caribbean International. Larger ships tend to work better for multigenerational travel, as there are activities available for each member of the family. Working with a travel agent who specializes in family travel is important, as they will help develop a personalized itinerary for each group, making the complicated planning process easier for travelers, saving time and money.

Several cruise lines have created unique programs geared directly toward multigenerational family reunions. Royal Caribbean’s Royal Reunions and Holland America Line’s Family Reunion Program offer special benefits such as complimentary family photos and daily family activities to groups planning family reunions. With perks like all-inclusive offerings, reduced deposits, onboard credits and free shore excursions; cruising is as affordable as it is efficient and is perfect for multigenerational travelers. For more information, contact Brad & Heather Harris.

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